Michigan city preschool great ad!

WFIM is now The Little Guy Marketing, you can find our new website HERE

Check out this ad
http://chicago.craigslist.org/nwi/kid/1530680979.html



This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com

Preschool Michigan City Indiana Barker Woods Enrichment Center

Wanted to give a plug to the Barker Woods Enrichment Center over at 3200 Cleveland Ave

They have a preschool and daycare center, specializing in serving children with special needs.

BWEC has literacy based learning opportunities for children of all abilities in a safe caring environment. They have been in operation since 1950!

Check out their website http://www.barkerwoods.org/ Its in the process of updating but you get the basic info. or you can call them 219-872-6996

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000

http://www.thelittleguymarketing.com/

video snow plowing michigan city

WFIM is now The Little Guy Marketing, you can find our website HERE


Watch my video on snow plowing in michigan city


http://www.youtube.com/watch?v=oAILfe20coE


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Michigan City snow plowing

WFIM is now The Little Guy Marketing, you can find our website HERE

Today on WIMS I will mention snow plowing michigan city, as part of my internet marketing seminar interview. I am ranking for the phrase to show what the techniques in my seminar can do.

So if you own a snow plow company in michigan city...and want to be on page one of Google

call me or attend my seminar!
http://www.theinternetmarketingrockstar.com/



This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Circuit breaker lockout device video

WFIM is now The Little Guy Marketing, you can find our website HERE

Great video on circuit breaker lockout device

http://www.youtube.com/watch?v=35gvSWGjEIw



This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Circuit Breaker Lockout Case Study

WFIM is now The Little Guy Marketing, you can find our website HERE


I don't know a darn thing aboutu Circuit breaker lockouts. Ok not true...I know that when you want to be safe and are working in industrial setting that the maintenance guy puts them in so noone gets hurt.

I think there is an OSHA requirement for them....again I have no idea...I am seeing if this will rank in google. Not here to sell one or teach about one. The circuit breaker lockout could be floating in midair past me right now. Wouldn't know what to do about it.

But I believe that they have something to do with electrical panels, and engineers and such. here is some random stuff copied from another site

and it does not appear that any molded plastic pin of that size could have the strength necessary to comply with the OSHA requirements for "substantial" devices. For these reasons, the use of side handle holes for lockout purposes should be abandoned.

When the circuit breaker is the best isolating device, Circuit-Safe provides the most effective, efficient, and dependable circuit breaker lockout system available.

Meets the NFPA 70 NEC 2008 requirements for permanent lockout hardware
The Circuit-Safe rail assembly is designed with pre-spaced slots that correspond to the breaker handles. Slotted pins are held in the Circuit Safe rail assembly slots when the rail cover is closed and locked in place. As a result, circuits are isolated by mechanically preventing the movement of the breaker handle and an electrical lockout is in place. The steel rail assembly is installed on the panel with self-tapping screws. Pins are stored on the panel in a provided pin holder.


I reallly hope you enjoyed my post on circuit breaker lockout

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000 http://www.thelittleguymarketing.com

72% Of Advertisers See More Digital Spending In 2010

WFIM is now The Little Guy Marketing, you can find our website HERE


Advertising execs talked about where they will be placing money next year. Read the article here at the MediaDailyPost. Are you going to be increasing your online marketing?

TV, radio, newspapers, and yellow pages will be getting less dollars. You need to be taking advantage of opportunities to get online. There are many ways, blogs, videos, article marketing as well as your own website. You need more than your website!

If you want Local Domination of Google you need to call me to get multiple spots on Google for the phrases you want!

This blog post was written by William Fennell an internet marketing and web design consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Local Business Bailout

WFIM is now The Little Guy Marketing, you can find our website HERE

Your Local Business Bailout.

The banks got a bailout, the insurance companies did. What did you get?

Well it’s your turn now!

I will help stimulate your business on Google.

I will help you achieve multiple rankings on page one of Google for 1 local phrase related to your business.

A local phrase like: auto insurance south bend
Or Michigan city restaurant
Or Valparaiso divorce attorney

I will use Videos, blogs, web 2.0 properties and other Internet media to get you several spots on the first two pages of Google.

In less than 30 days!

I will continue to work with you on the phrase for a total of 90 days.

Tat’s 90 days guaranteed of Dominating Google for the local phrase you want!

How much will it cost you?

Your local business bailout can be had for the low price of $497.

Imagine what kind of return you get if your phrase is searched for 500 to 1000 times each month and you just capture a conservative 2% with my help?

That could be 10- 20 customers each month. What is the lifetime value of your new customer?
Would you get a return on your investment?

Call today if you want results before Christmas!

219-210-6000 http://fennellmarketing.com/local_business_bailout_special

What if I sweeten the deal and give you a second phrase for $250?

A total of two phrases for $747! That could mean 20 to 40 new customers a month to you each and every month!

If you want to dominate Google and get new customers before the end of the year call me today!
219-210-6000

Get your local business bailout today

Offer expires 12-15-09
http://fennellmarketing.com/local_business_bailout_special

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Snow removal Mishawaka Straight Stripes Landscaping 574-340-0104

WFIM is now The Little Guy Marketing, you can find our website HERE


My buddy Alex at Straight Stripes Landscaping has great prices on snow plowing snow removal.

He serves the Mishawaka South Bend Elkhart and Granger Areas.

574-340-0104 Check out his video

or his article here


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Custom sign mishawaka case study

WFIM is now The Little Guy Marketing, you can find our website HERE


Here is a video for custom sign mishawaka. I am using it as a case study to show how easy it is to rank for phrases on Google.

I also uploaded it to this blog. If you want results for Google for you business you need to contact me today!

I can get you results for your business in less than 30 days. How long have you had your website? Have you gotten onto the first page of Google yet?

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Winches northern indiana

WFIM is now The Little Guy Marketing, you can find our website HERE


here is an article I am using to test ranking for winches northern indiana

http://www.goarticles.com/cgi-bin/showa.cgi?C=2297352

This will be a case study in how to use article marketing to dominate a local phrase for your business. I will be anxious to see how long it takes before I start ranking. I think any potential client will appreciate seeing how this works.


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Financial Advisor Mishawaka Bill Davis Ameriprise

WFIM is now The Little Guy Marketing, you can find our website HERE


Mishawaka based financial advisor Bill Davis, is an independant agent for Ameriprise.

Davis states,"I believe success should be measured not just by your financial well-being, but by how confident you feel about your future. My mission is to help you reach your financial goals through a personal relationship based on personalized, knowledgeable advice. This focus is designed to help you reach your goals, giving you greater confidence." Bill Davis is a financial advisor in Mishawaka with Ameriprise.
He can be found here


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000 http://www.thelittleguymarketing.com

Branding your business....Halloween

WFIM is now The Little Guy Marketing, you can find our website HERE





Captain Morgan brand spice rum does an awfull good job at branding. Everytime I dressed up as a pirate for the local Boy Scouts haunted trail I got at least three comments on Capt Morgan.

Are you doing a great job on branding your business? Are you getting your message across clearly? Are you reaching into new pools of customers?

If you are not getting several spots on the first two pages of Google for the local phrases you want you need to call me today!

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

7 Steps to a social media strategy

WFIM is now The Little Guy Marketing, you can find our website HERE



Great article on developing a social media strategy
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Great social media time waster article

WFIM is now The Little Guy Marketing, you can find our website HERE

Social media examiner has a great article about Social Media Time Sink

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Google loves me?

WFIM is now The Little Guy Marketing, you can find our website HERE


google-site-verification: google8713cfbde6561a10.html


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Do you really know your facebook friends???

WFIM is now The Little Guy Marketing, you can find our website HERE


Watch this video about choosing friends for facebook.

Might make you rethink your friends.


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Web design Michigan City...what your web designer didnt tell you and why your website is buried in Google

WFIM is now The Little Guy Marketing, you can find our website HERE


Did your web designer make you an awesome looking site? Where is it in Google? Are you getting lots of visitors to the site? Are you getting leads from your website?

Lots of people can make a great looking website, but very few know how to actually get your site found in Google for the phrases/keywords that you want!

Web designers are creative types, like musicians, very few are marketers, just as many musicians are bad marketers, they hire someone to market them. You need who is an Internet marketer to help your website get found in Google.

You need to be using email campaigns for your customers and potential customers. Are you able to capture emails from visitors to your site so you can contact them later? A good web designer would have told you about this.

Did you web designer talk about Search Engine Optimization or SEO? He should have, it is one of the critical components of how Google ranks your website.

Link building, were you told you need links to your site, this is another component of your web site that Google looks at. Do you have a way to get links from other websites to yours? Is your web designer going to get those?

Are you using other methods for Internet marketing? There are blogs, video sites, social media and article directories. Are you in any of them? Did your designer recommend them?

Is your business listed with Google Local? Yahoo Local? Bing local? These are all sites that your business and website should be listed in. Each of those has rules for ranking higher for your business as well. Does your web designer know how to rank for them?

Are you positioned in the search engines for local search? Lets assume your web designer did all that, and that you are a realtor. If your web designer did well and got you ranked for “realtor” in Google, that just made you loose money. Now every Tom Dick and Harry from Iowa, Texas and New York will be calling. You want to be ranked for “realtor insert your town name here”.

If you are not ranking for your terms in multiple spots on the first two pages of Google, you need to call me today. 219-210-600
www.thelittleguymarketing.com



This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000

SEO Michigan City Indiana

WFIM is now The Little Guy Marketing, you can find our website HERE


Did your web designer talk with you about what SEO was? Search engine optimization...that's how Google and other search engines rank you. They use a number of factors including, how many pages your site has, how relevant to the topic is your page, how many incoming links from other sites to your site do you have. Also important is keywords, both visible on your site and those not visible to you but to the search engines.

If you do not have a good combination for all these items you will not rank well for terms you want to. Did your web designer tell how he was going to get you links, or how you need to?

Did he tell you how important having a lot of content about your topic on your site is? Did he tell how to use titles of pages and pictures?

If you do not have several spots on Google's first two pages for the phrases you want you need to fire your web designer and call me today!



This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Facebook for business links

WFIM is now The Little Guy Marketing, you can find our website HERE


Here are five great links for Facebook and your business.

http://www.facebooking101.com/modules/business-on-facebook/


http://webworkerdaily.com/2009/07/21/32-ways-to-use-facebook-for-business/

http://blog.hubspot.com/blog/tabid/6307/bid/4813/Free-eBook-How-to-Use-Facebook-for-Business.aspx

http://socialmediaandyourbusiness.blogspot.com/2009/04/how-to-use-facebook-for-business-social.html

http://whyfacebook.com/2008/08/28/10-reasons-to-use-facebook-for-business/

http://johnhaydon.com/2009/06/free-ebook-hubspot-facebook-business-nonprofits/

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Twitter for business links

WFIM is now The Little Guy Marketing, you can find our website HERE


I know there are a lot of people who need help with using twitter or are considering using it. Here are a few helpful links.

http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/


http://www.readwriteweb.com/enterprise/2009/07/how-to-use-twitter-for-business-an-official-guide-finally-arrives.php

http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/


http://www.youtube.com/watch?v=bgWTFYKv0U0

http://www.flyte.biz/resources/newsletters/08/06-twitter-for-business.php


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

New blog for massage south bend!

WFIM is now The Little Guy Marketing, you can find our website HERE


Hey my buddy Dale Huston, a massage therapist has a new blog! He operates in South Bend and Mishawaka
http://dalehuston.blogspot.com/


This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Contact me at 219-210-6000
http://www.thelittleguymarketing.com/

Gluten Free Pizza Merrillville

WFIM is now The Little Guy Marketing, you can find our website HERE


My friend Mike Walker is a manger at Uno Pizza in Merrillville where they have Gluten Free pizza. If you know someone who has a gluten free diet check them out.




This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com

Made in Laporte County Showcase

WFIM is now The Little Guy Marketing, you can find our website HERE


Made In Laporte County Showcase Exhibitors are you happy with your internet marketing? William Fennell, Internet marketing consultant, is attending the Made In LaPorte County showcase to meet with exhibitors and to show them how they can leverage the power of the internet. He will be talking with attendees to address how attendees can improve their internet presence using their own website and several other mediums on the internet.

Next to word of mouth the Internet is the best way to promote your services or products to the Laporte County area. But are you getting the most out of your Internet marketing? Are you utilizing the Internet in an organized fashion? Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?

Are you using Social Media, are you even aware of what it is? On September 16, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites? If not you are missing the next biggest opportunity to market your business.
If these businesses are not maximizing on the opportunities available on the internet they are missing out on tremendous opportunities. There are avenues in audio, video radio mediums on the internet that will increase exposure in current channels as well as new channels for their products and services.
The event features over 40 exhibitors answering questions and displaying products. The event is open to everyone and is being held at the Marquette Mall in Michigan City. Mayors Kathy Chroback and Chuck Oberlie will also be speaking at the event. Partners in the Event are the Michigan City Economic Development Corporation and the Greater Laporte County Development Corporation.

William Fennell is an Indiana based internet marketing consultant. His services include lead capture systems, SEO, article marketing, Social Media, Link Building, Blogging and Videos. His clients leverage the internet in multiple channels and show up in several of the top 10 spots on Google. http://blog.williamfennellinternetmarketing.com/

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com

Merillville Chamber of Commerce Expo Video

WFIM is now The Little Guy Marketing, you can find our website HERE


Here s a video of m3 attending the Merrillville Chamber of Commerce Expo



This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com

greendoc.net article Merrillville Chamber expo

WFIM is now The Little Guy Marketing, you can find our website HERE


Nice article at http://www.greendoc.net/ ...hmm who is that writer? http://greendoc.net/view/358936

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com

Merrillville Chamber of Commerce Expo exhibitors are you happy with your internet marketing?

WFIM is now The Little Guy Marketing, you can find our website HERE


Merrillville Chamber of Commerce Expo exhibitors should take a moment to think about that question. Are you utilizing the Internet in an organized fashion?

Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?

Next to word of mouth the Internet is the best way to promote your services or products to the Merrillville area. But are you getting the most out of your Internet marketing?

Are you participating in message boards or social media? Do you have a link to your site in your signature when you post? Savvy Chamber Member exhibitors are using these messages. Merrillville Chamber of Commerce Expo exhibitors need to realize the importance of industry message boards and social media. to promote their products and services, and link back to their websites, which helps you rank better in Google. You can do this when posting about a hobby or other leisure activity.

On September 16, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites?

Is your website using keywords relevant to Merrillville in the content of your website? Using keywords correctly is a part of Search Engine Optimization (SEO) which is a part of how Google and other search engines rank your website. Is your business signed up correctly for Google local business, Google maps, or yahoo local and other major local directories?

Do you have a lead capture method on your site to capture potential customer email addresses? Are you building an email list? Are you test marketing with your email list before trying it out on expensive print marketing first? Smart Merrillville Chamber of Commerce exhibitors are!

Are you using videos or blogs to promote your products and services? Are you aware of the multiple site besides YouTube that you can use for your videos?

Do you want to increase your online presence? Do you want to see significant measurable and track able growth in the next six months? Are you ready to improve your Internet marketing? Consult an Internet marketer expert!

But Bill I have a webdesigner already or I have a corporate website that I can change. Not to worry my friend, 90% of what I do is not part of your website and does not need a webdesigner or corporate approval to help your site rank better.

The bottom line is that Merrillville expo exhibitors should leverage the experience of someone who understands Internet marketing. Call me today....do you remember my business card? The orange one with the mugshot? Call today 219-210-6000

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. http://www.thelittleguymarketing.com

St Joseph County Chamber of Commerce Business Expo Exhibitors are you happy with your Internet Marketing?

St Joseph County Business Expo exhibitors should take a moment to think about that question. are you utilizing the Internet in an organized fashion?

Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?

Next to word of mouth the Internet is the best way to promote your services or products to the Saint Joseph County area. But are you getting the most out of your Internet marketing?

Are you participating in message boards or social media? Do you have a link to your site in your signature when you post? Savvy Business expo exhibitors are using these messages. St Joseph County Business Expo exhibitors need to realize the importance of industry message boards and social media. to promote their products and services, and link back to their websites, which helps you rank better in Google. You can do this when posting about a hobby or other leisure activity.

On September 16, the day of the Business Expo, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites?

Is your website using keywords relevant to St Joseph County in the content of your website? Using keywords correctly is a part of Search Engine Optimization (SEO) which is a part of how Google and other search engines rank your website. Is your business signed up correctly for Google local business, Google maps, or yahoo local and other major local directories?

Do you have a lead capture method on your site to capture potential customer email addresses? Are you building an email list? Are you test marketing with your email list before trying it out on expensive print marketing first? Smart St Joseph County Business exhibitors are!

Are you using videos or blogs to promote your products and services? Are you aware of the multiple site besides YouTube that you can use for your videos?

Do you want to increase your online presence? Do you want to see significant measurable and track able growth in the next six months? Are you ready to improve your Internet marketing? Consult an Internet marketer expert!

But Bill I have a webdesigner already or I have a corporate website that I can change. Not to worry my friend, 90% of what I do is not part of your website and does not need a webdesigner or corporate approval to help your site rank better.

The bottom line is that St Joseph County business expo exhibitors should leverage the experience of someone who understands Internet marketing. Call me today....do you remember my business card? The orange one with the mugshot?

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.

Like it or not you are on social media already!

WFIM is now The Little Guy Marketing, you can find our website HERE


Great article by Justin Foster on things you can or cant do about social media, check it out

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000
http://www.thelittleguymarketing.com/

South Bend Massage

WFIM is now The Little Guy Marketing, you can find our website HERE


If you live near South Bend Indiana or Mishawka In and need a massage you have to see Dale Huston. http://www.naturaltouchtherapy2.com/ He does deep tissue/ deep muscle massages.

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com

Marketing in slow times

WFIM is now The Little Guy Marketing, you can find our website HERE


You must take advantage now and market in lean times! You need to improve your internet presence now while your competitors are licking their wounds and not taking advantage. Improve your internet marketing in Michigan City.

You also need to work on keeping track of your customers who visit your site and business and get them to buy more and buy more often! The other way it to get new customers but that is more costly.

Bill Fennell 219-210-6000 http://www.thelittleguymarketing.com

Life Time Value Lesson 3

WFIM is now The Little Guy Marketing, you can find our website HERE


How do you increase your customer margins? Are you getting all the business from your customers? Can you get them to spend more per order? Can you get them to come in more frequently? McDonald's taught a lesson when they started serving breakfast.

Disney is another success story at getting more of its customers wallet. Disney realized getting people into their parks was only part of the spending pie, they added hotels and restaurants. Brilliant!

Lets see how Starbucks does with the music business, do they need to get as big as Virgin Records? NO, Starbucks just needs to increase the spending of its customers.

Apple enjoys one of the highest margins per customer! They started by asking "What is a computer?" and "What is software?"

Do you know your share of your customers wallet?

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
http://www.thelittleguymarketing.com/

Life Time Value of your customer lesson 2

WFIM is now The Little Guy Marketing, you can find our website HERE


Life Time Value of a customer lesson 2. Most people understand measuring profit by a product or service. We understand that a large pepperoni is more profitable than a medium cheese pizza.

Everyone thinks that marketing is about the products, we have been brainwashed to think that way. Profitability needs to be measured bu the customer! Which customers are most profitable? How do you calculate that?

1. Sort your customers by what they spend over a period of time.
2. Group your customers into buckets for the sake of time(ie all customers who spents under $40, those who spent $41-50, $51 and up and so on for 12 months.
3. For each group subtract all costs so that your left with the difference between that and the amount spent. This amount is the individual customer profitability.
4. Take overall revenue and divide by individual profitability to get a profit percent for each bucket.

So for example the Jones spent $10,000 on pizza last year. They order every week by calling in They never know what they want so it takes longer on the phone each call. They use a coupon and live on the outer edge of the delivery area.

Customer two, Mr Roberts is 22 and lives in the area and spends $3,000 on pizza last year. He responds to your email and orders online. He always gets a loaded meat pizza and picks it up at the store.

Who is the most valuable customer? I don't know, but you need to know for your business! When you know profitability by segment you can determine how much to invest in acquiring in each segment.

You need to think about how to market to the different audiences based on their margins. If Mr Roberts starts calling instead of ordering online or starts using delivery half the time your profits might slip.

IF you can drive better coupons to the Johnsons based on their profitability and get them to order online, or get one of their neighbors to order you can spread your delivery costs, and your profit structure might change.

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000
http://www.thelittleguymarketing.com/

LifeTime Value of your Customer Part 1

WFIM is now The Little Guy Marketing, you can find our website HERE


The Life Time Value of your customers or LTV, do you know what is is for your customers? By creating good relationships with your customers you can increase the LTV and convert prospects into buyers.

LTV lesson one: Do not pay too much to acquire a customer. Do not over pay to get a new customer. If your spending $500 a month on a phone book ad you need $500 a month in new business to cover that cost right? Actually no, its higher because you have lost customers that you need to make up for plus margins to meet. A brand new customer costs you more than existing customers.

Is it easier to acquire a new customer or to service an existing one an build on your relationship? Do you know what the retention rate is of your new customers? In an average business 50 percent of first time customers will not use you again! Are you average?

Things you need to know whats the average order size of a first time customer? what is your defection rate? whats the real cost of servicing a first time customer?

If you are online you may be paying for advertising clicks that do not convert to a sale! The cost of those clicks would need to be added to the cost of a newly converted customer. Most people who visit your site do not do what you want them to!

This blog post was written by William Fennell an internet marketing consultant based in Michigan City Indiana. 219-210-6000
http://www.thelittleguymarketing.com/

SEO Internet Marketing Michigan City Indiana 219-210-6000

WFIM is now The Little Guy Marketing, you can find our website HERE


How many web designers in Michigan City can truly say that they know about internet marketing?
There are plenty of web designers who make beautiful and technically correct websites,but for the most part they are not internet marketing savvy.

Do they know how to implement email campaigns? Or have they suggested a lead capture mechanism for your site or an auto responder? Does your web designer know what SEO is needed for your business? How much did they talk to you about key words for your site?

Do you or your web designer know what key words your customers are using to look for you and your products? Are either of you familiar with the term local search? If a web surfer in Los Angeles finds your site does it do you any good when you only sell local services?

I am an Indiana based Internet marketing consultant. I help small business owners use their websites to make money and get more customers. Contact me at 219-210-6000for a free consultation on how to use a website better and use a customer list of emails to bring more profits to your business.

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000

http://www.thelittleguymarketing.com/