WFIM is now The Little Guy Marketing, you can find our website HERE
How do you increase your customer margins? Are you getting all the business from your customers? Can you get them to spend more per order? Can you get them to come in more frequently? McDonald's taught a lesson when they started serving breakfast.
Disney is another success story at getting more of its customers wallet. Disney realized getting people into their parks was only part of the spending pie, they added hotels and restaurants. Brilliant!
Lets see how Starbucks does with the music business, do they need to get as big as Virgin Records? NO, Starbucks just needs to increase the spending of its customers.
Apple enjoys one of the highest margins per customer! They started by asking "What is a computer?" and "What is software?"
Do you know your share of your customers wallet?
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
http://www.thelittleguymarketing.com/
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