St Joseph County Business Expo exhibitors should take a moment to think about that question. are you utilizing the Internet in an organized fashion?
Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?
Next to word of mouth the Internet is the best way to promote your services or products to the Saint Joseph County area. But are you getting the most out of your Internet marketing?
Are you participating in message boards or social media? Do you have a link to your site in your signature when you post? Savvy Business expo exhibitors are using these messages. St Joseph County Business Expo exhibitors need to realize the importance of industry message boards and social media. to promote their products and services, and link back to their websites, which helps you rank better in Google. You can do this when posting about a hobby or other leisure activity.
On September 16, the day of the Business Expo, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites?
Is your website using keywords relevant to St Joseph County in the content of your website? Using keywords correctly is a part of Search Engine Optimization (SEO) which is a part of how Google and other search engines rank your website. Is your business signed up correctly for Google local business, Google maps, or yahoo local and other major local directories?
Do you have a lead capture method on your site to capture potential customer email addresses? Are you building an email list? Are you test marketing with your email list before trying it out on expensive print marketing first? Smart St Joseph County Business exhibitors are!
Are you using videos or blogs to promote your products and services? Are you aware of the multiple site besides YouTube that you can use for your videos?
Do you want to increase your online presence? Do you want to see significant measurable and track able growth in the next six months? Are you ready to improve your Internet marketing? Consult an Internet marketer expert!
But Bill I have a webdesigner already or I have a corporate website that I can change. Not to worry my friend, 90% of what I do is not part of your website and does not need a webdesigner or corporate approval to help your site rank better.
The bottom line is that St Joseph County business expo exhibitors should leverage the experience of someone who understands Internet marketing. Call me today....do you remember my business card? The orange one with the mugshot?
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
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