WFIM is now The Little Guy Marketing, you can find our website HERE
Merrillville Chamber of Commerce Expo exhibitors should take a moment to think about that question. Are you utilizing the Internet in an organized fashion?
Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?
Next to word of mouth the Internet is the best way to promote your services or products to the Merrillville area. But are you getting the most out of your Internet marketing?
Are you participating in message boards or social media? Do you have a link to your site in your signature when you post? Savvy Chamber Member exhibitors are using these messages. Merrillville Chamber of Commerce Expo exhibitors need to realize the importance of industry message boards and social media. to promote their products and services, and link back to their websites, which helps you rank better in Google. You can do this when posting about a hobby or other leisure activity.
On September 16, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites?
Is your website using keywords relevant to Merrillville in the content of your website? Using keywords correctly is a part of Search Engine Optimization (SEO) which is a part of how Google and other search engines rank your website. Is your business signed up correctly for Google local business, Google maps, or yahoo local and other major local directories?
Do you have a lead capture method on your site to capture potential customer email addresses? Are you building an email list? Are you test marketing with your email list before trying it out on expensive print marketing first? Smart Merrillville Chamber of Commerce exhibitors are!
Are you using videos or blogs to promote your products and services? Are you aware of the multiple site besides YouTube that you can use for your videos?
Do you want to increase your online presence? Do you want to see significant measurable and track able growth in the next six months? Are you ready to improve your Internet marketing? Consult an Internet marketer expert!
But Bill I have a webdesigner already or I have a corporate website that I can change. Not to worry my friend, 90% of what I do is not part of your website and does not need a webdesigner or corporate approval to help your site rank better.
The bottom line is that Merrillville expo exhibitors should leverage the experience of someone who understands Internet marketing. Call me today....do you remember my business card? The orange one with the mugshot? Call today 219-210-6000
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. http://www.thelittleguymarketing.com
Tuesday, September 22, 2009
Wednesday, September 16, 2009
St Joseph County Chamber of Commerce Business Expo Exhibitors are you happy with your Internet Marketing?
St Joseph County Business Expo exhibitors should take a moment to think about that question. are you utilizing the Internet in an organized fashion?
Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?
Next to word of mouth the Internet is the best way to promote your services or products to the Saint Joseph County area. But are you getting the most out of your Internet marketing?
Are you participating in message boards or social media? Do you have a link to your site in your signature when you post? Savvy Business expo exhibitors are using these messages. St Joseph County Business Expo exhibitors need to realize the importance of industry message boards and social media. to promote their products and services, and link back to their websites, which helps you rank better in Google. You can do this when posting about a hobby or other leisure activity.
On September 16, the day of the Business Expo, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites?
Is your website using keywords relevant to St Joseph County in the content of your website? Using keywords correctly is a part of Search Engine Optimization (SEO) which is a part of how Google and other search engines rank your website. Is your business signed up correctly for Google local business, Google maps, or yahoo local and other major local directories?
Do you have a lead capture method on your site to capture potential customer email addresses? Are you building an email list? Are you test marketing with your email list before trying it out on expensive print marketing first? Smart St Joseph County Business exhibitors are!
Are you using videos or blogs to promote your products and services? Are you aware of the multiple site besides YouTube that you can use for your videos?
Do you want to increase your online presence? Do you want to see significant measurable and track able growth in the next six months? Are you ready to improve your Internet marketing? Consult an Internet marketer expert!
But Bill I have a webdesigner already or I have a corporate website that I can change. Not to worry my friend, 90% of what I do is not part of your website and does not need a webdesigner or corporate approval to help your site rank better.
The bottom line is that St Joseph County business expo exhibitors should leverage the experience of someone who understands Internet marketing. Call me today....do you remember my business card? The orange one with the mugshot?
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Do you have a website? Are you using the URL on every business card or piece of marketing material? Is your website generating interest in your product or services? Are you actively promoting your website or is it being used passively?
Next to word of mouth the Internet is the best way to promote your services or products to the Saint Joseph County area. But are you getting the most out of your Internet marketing?
Are you participating in message boards or social media? Do you have a link to your site in your signature when you post? Savvy Business expo exhibitors are using these messages. St Joseph County Business Expo exhibitors need to realize the importance of industry message boards and social media. to promote their products and services, and link back to their websites, which helps you rank better in Google. You can do this when posting about a hobby or other leisure activity.
On September 16, the day of the Business Expo, Facebook announced it now has over 300 million users. Are you taking advantage of Facebook or other social media sites?
Is your website using keywords relevant to St Joseph County in the content of your website? Using keywords correctly is a part of Search Engine Optimization (SEO) which is a part of how Google and other search engines rank your website. Is your business signed up correctly for Google local business, Google maps, or yahoo local and other major local directories?
Do you have a lead capture method on your site to capture potential customer email addresses? Are you building an email list? Are you test marketing with your email list before trying it out on expensive print marketing first? Smart St Joseph County Business exhibitors are!
Are you using videos or blogs to promote your products and services? Are you aware of the multiple site besides YouTube that you can use for your videos?
Do you want to increase your online presence? Do you want to see significant measurable and track able growth in the next six months? Are you ready to improve your Internet marketing? Consult an Internet marketer expert!
But Bill I have a webdesigner already or I have a corporate website that I can change. Not to worry my friend, 90% of what I do is not part of your website and does not need a webdesigner or corporate approval to help your site rank better.
The bottom line is that St Joseph County business expo exhibitors should leverage the experience of someone who understands Internet marketing. Call me today....do you remember my business card? The orange one with the mugshot?
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
Friday, September 11, 2009
Like it or not you are on social media already!
WFIM is now The Little Guy Marketing, you can find our website HERE
Great article by Justin Foster on things you can or cant do about social media, check it out
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000
http://www.thelittleguymarketing.com/
Great article by Justin Foster on things you can or cant do about social media, check it out
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000
http://www.thelittleguymarketing.com/
Friday, August 28, 2009
South Bend Massage
WFIM is now The Little Guy Marketing, you can find our website HERE
If you live near South Bend Indiana or Mishawka In and need a massage you have to see Dale Huston. http://www.naturaltouchtherapy2.com/ He does deep tissue/ deep muscle massages.
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com
If you live near South Bend Indiana or Mishawka In and need a massage you have to see Dale Huston. http://www.naturaltouchtherapy2.com/ He does deep tissue/ deep muscle massages.
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000 http://www.thelittleguymarketing.com
Monday, April 13, 2009
Marketing in slow times
WFIM is now The Little Guy Marketing, you can find our website HERE
You must take advantage now and market in lean times! You need to improve your internet presence now while your competitors are licking their wounds and not taking advantage. Improve your internet marketing in Michigan City.
You also need to work on keeping track of your customers who visit your site and business and get them to buy more and buy more often! The other way it to get new customers but that is more costly.
Bill Fennell 219-210-6000 http://www.thelittleguymarketing.com
You must take advantage now and market in lean times! You need to improve your internet presence now while your competitors are licking their wounds and not taking advantage. Improve your internet marketing in Michigan City.
You also need to work on keeping track of your customers who visit your site and business and get them to buy more and buy more often! The other way it to get new customers but that is more costly.
Bill Fennell 219-210-6000 http://www.thelittleguymarketing.com
Monday, January 26, 2009
Life Time Value Lesson 3
WFIM is now The Little Guy Marketing, you can find our website HERE
How do you increase your customer margins? Are you getting all the business from your customers? Can you get them to spend more per order? Can you get them to come in more frequently? McDonald's taught a lesson when they started serving breakfast.
Disney is another success story at getting more of its customers wallet. Disney realized getting people into their parks was only part of the spending pie, they added hotels and restaurants. Brilliant!
Lets see how Starbucks does with the music business, do they need to get as big as Virgin Records? NO, Starbucks just needs to increase the spending of its customers.
Apple enjoys one of the highest margins per customer! They started by asking "What is a computer?" and "What is software?"
Do you know your share of your customers wallet?
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
http://www.thelittleguymarketing.com/
How do you increase your customer margins? Are you getting all the business from your customers? Can you get them to spend more per order? Can you get them to come in more frequently? McDonald's taught a lesson when they started serving breakfast.
Disney is another success story at getting more of its customers wallet. Disney realized getting people into their parks was only part of the spending pie, they added hotels and restaurants. Brilliant!
Lets see how Starbucks does with the music business, do they need to get as big as Virgin Records? NO, Starbucks just needs to increase the spending of its customers.
Apple enjoys one of the highest margins per customer! They started by asking "What is a computer?" and "What is software?"
Do you know your share of your customers wallet?
This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
http://www.thelittleguymarketing.com/
Sunday, January 4, 2009
Life Time Value of your customer lesson 2
WFIM is now The Little Guy Marketing, you can find our website HERE
Life Time Value of a customer lesson 2. Most people understand measuring profit by a product or service. We understand that a large pepperoni is more profitable than a medium cheese pizza.
Everyone thinks that marketing is about the products, we have been brainwashed to think that way. Profitability needs to be measured bu the customer! Which customers are most profitable? How do you calculate that?
1. Sort your customers by what they spend over a period of time.
2. Group your customers into buckets for the sake of time(ie all customers who spents under $40, those who spent $41-50, $51 and up and so on for 12 months.
3. For each group subtract all costs so that your left with the difference between that and the amount spent. This amount is the individual customer profitability.
4. Take overall revenue and divide by individual profitability to get a profit percent for each bucket.
So for example the Jones spent $10,000 on pizza last year. They order every week by calling in They never know what they want so it takes longer on the phone each call. They use a coupon and live on the outer edge of the delivery area.
Customer two, Mr Roberts is 22 and lives in the area and spends $3,000 on pizza last year. He responds to your email and orders online. He always gets a loaded meat pizza and picks it up at the store.
Who is the most valuable customer? I don't know, but you need to know for your business! When you know profitability by segment you can determine how much to invest in acquiring in each segment.
You need to think about how to market to the different audiences based on their margins. If Mr Roberts starts calling instead of ordering online or starts using delivery half the time your profits might slip.
IF you can drive better coupons to the Johnsons based on their profitability and get them to order online, or get one of their neighbors to order you can spread your delivery costs, and your profit structure might change.
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000
http://www.thelittleguymarketing.com/
Life Time Value of a customer lesson 2. Most people understand measuring profit by a product or service. We understand that a large pepperoni is more profitable than a medium cheese pizza.
Everyone thinks that marketing is about the products, we have been brainwashed to think that way. Profitability needs to be measured bu the customer! Which customers are most profitable? How do you calculate that?
1. Sort your customers by what they spend over a period of time.
2. Group your customers into buckets for the sake of time(ie all customers who spents under $40, those who spent $41-50, $51 and up and so on for 12 months.
3. For each group subtract all costs so that your left with the difference between that and the amount spent. This amount is the individual customer profitability.
4. Take overall revenue and divide by individual profitability to get a profit percent for each bucket.
So for example the Jones spent $10,000 on pizza last year. They order every week by calling in They never know what they want so it takes longer on the phone each call. They use a coupon and live on the outer edge of the delivery area.
Customer two, Mr Roberts is 22 and lives in the area and spends $3,000 on pizza last year. He responds to your email and orders online. He always gets a loaded meat pizza and picks it up at the store.
Who is the most valuable customer? I don't know, but you need to know for your business! When you know profitability by segment you can determine how much to invest in acquiring in each segment.
You need to think about how to market to the different audiences based on their margins. If Mr Roberts starts calling instead of ordering online or starts using delivery half the time your profits might slip.
IF you can drive better coupons to the Johnsons based on their profitability and get them to order online, or get one of their neighbors to order you can spread your delivery costs, and your profit structure might change.
This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000
http://www.thelittleguymarketing.com/
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