Sunday, January 4, 2009

LifeTime Value of your Customer Part 1

WFIM is now The Little Guy Marketing, you can find our website HERE


The Life Time Value of your customers or LTV, do you know what is is for your customers? By creating good relationships with your customers you can increase the LTV and convert prospects into buyers.

LTV lesson one: Do not pay too much to acquire a customer. Do not over pay to get a new customer. If your spending $500 a month on a phone book ad you need $500 a month in new business to cover that cost right? Actually no, its higher because you have lost customers that you need to make up for plus margins to meet. A brand new customer costs you more than existing customers.

Is it easier to acquire a new customer or to service an existing one an build on your relationship? Do you know what the retention rate is of your new customers? In an average business 50 percent of first time customers will not use you again! Are you average?

Things you need to know whats the average order size of a first time customer? what is your defection rate? whats the real cost of servicing a first time customer?

If you are online you may be paying for advertising clicks that do not convert to a sale! The cost of those clicks would need to be added to the cost of a newly converted customer. Most people who visit your site do not do what you want them to!

This blog post was written by William Fennell an internet marketing consultant based in Michigan City Indiana. 219-210-6000
http://www.thelittleguymarketing.com/

SEO Internet Marketing Michigan City Indiana 219-210-6000

WFIM is now The Little Guy Marketing, you can find our website HERE


How many web designers in Michigan City can truly say that they know about internet marketing?
There are plenty of web designers who make beautiful and technically correct websites,but for the most part they are not internet marketing savvy.

Do they know how to implement email campaigns? Or have they suggested a lead capture mechanism for your site or an auto responder? Does your web designer know what SEO is needed for your business? How much did they talk to you about key words for your site?

Do you or your web designer know what key words your customers are using to look for you and your products? Are either of you familiar with the term local search? If a web surfer in Los Angeles finds your site does it do you any good when you only sell local services?

I am an Indiana based Internet marketing consultant. I help small business owners use their websites to make money and get more customers. Contact me at 219-210-6000for a free consultation on how to use a website better and use a customer list of emails to bring more profits to your business.

This blog post was written by William Fennell an internet marketing consultant based in Michigan City. 219-210-6000





http://www.thelittleguymarketing.com/

Sunday, December 28, 2008

What makes a great pizza?

WFIM is now The Little Guy Marketing, you can find our website HERE


Whats the one ting that makes a great pizza for you? Is it the amount of the sauce? Do you like less sauce? A sweet sauce? How about the cheese? Alot or a little? Lightly melted cheese or maybe an almost burnt crispy cheese?

What kind of toppings? Anchovies? Sausage? Pepperoni? Ham and Pineapple? Maybe a veggie pizza for you or just a cheese pizza. Splash on some mushrooms?

Now don't forget the crust, should it be thin, thick or hand tossed? Chicago style deep dish? Crispy or soft?

Michigan City has plenty of great pizza places where you can find the pizza of your choice.
Do you want your pizza website to show up as number one for Michigan City Pizza? Call me today so I can help you. 219-210-6000

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
http://www.thelittleguymarketing.com

Web Designer Michigan City

WFIM is now The Little Guy Marketing, you can our website HERE


Are you looking for a web designer in Michigan City? There are lots of designers out there that can make beautiful websites, but the question is does your designer know how to market on the internet?

Having a great looking site with flashy things and videos won't bring you a dime if its not setup right to be found in search engines. It is also a waste of your money if you do not have a method for lead capture information. You need to be able to know who your customers are that visit your site.

Does your site have a way to capture the email of your visitors? A little box in the corner that says contact us hardly does the trick. Contact me today so we can get a lead capturing system on your site today. Ask for Bill 219-210-6000 I may not make the prettiest websites but I know how to make ones that will make you money!

This blog post was written by William Fennell an Internet Marketing Consultant based in Michigan City, IN
219-210-6000
http://www.thelittleguymarketing.com

Variety of restaurants in Michigan City

WFIM is now The Little Guy Marketing, you can find our website HERE


We have a variety of restaurants in Michigan City. We have pizza places, seafood places, steak joints, and Chinese restaurants. We have mom and pop restaurants as well as some nation chains. You can find just about every kind of food at restaurants in Michigan City.

There are high end restaurants as well as greasy spoon restaurants. Frankly I seem to enjoy the food at greasy spoon joints more. Some place have character and ambiance, some look like a hole in the wall. Some have been around for decades, while some barely make it a year.

No matter what your tastes you should be able to find a great place to eat in a Michigan City restaurant. If you want your restaurants website to be number one in google you need to call me for help. 219-210-6000 Call today! This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
http://www.thelittleguymarketing.com

The 12 days of SEO Christmas

WFIM is now The Little Guy Marketing, you can find our website HERE


Kettlewell Enterprises, Inc. has a twist on the 12 days of Christmas. Check it out here 12 Days of SEO.

This blog post was written by William Fennell an internet marketing consultant based in Michigan City, IN 219-210-6000 http://www.thelittleguymarketing.com

Saturday, December 13, 2008

Crazy Link Ideas

Sage Lewis has a piece over at Search Engine Watch about some interesting ideas for creating links. Go check it out over here.

This blog post was written by William Fennell an internet marketing consultant based in Michigan City.
www.fennellmarketing.com